Down To A Science

 

Down To A Science

My design process

 

01.

Research

My process begins by gaining a thorough understanding of my clients' goals and needs and forming a hypothesis.  I then execute a research plan directed at proving or disproving those assumptions.

 

02.

Empathize

I synthesize the data I gather from my research in a way that helps me understand how users feel by looking for pain points, contradictions, and insights.  Is there a need that is not being met?  What are the areas of opportunity?

 

03.

Ideate

Once I empathize with my user, I brainstorm strategies to help meet my clients' goals while always keeping the users' needs in mind.  

 

04.

Design

When designing, I always start out with pencil and paper to sketch out wireframes, which I eventually transform into digital low-fidelity prototypes that are ready for testing.

 

05.

Prototype and Test

Before designing the interface and creating high-fidelity mockups of my design, I perform user testing with a low-fidelity prototype to gather valuable insight and feedback regarding user interactions.